Wednesday, December 14, 2011

Kitchen Retro: Seven Months? Seven-Up!

Kitchen Retro: Seven Months? Seven-Up!: Thursday, November 12, 2009
Seven Months? Seven-Up!

It's 1955 and this is the best, cleverest idea they could come up with at Seven-Up headquarters. Hey, our stuff is so great even babies like it! And it is so good for you (ahem!) that mothers give their babies bottles of Seven-Up instead of milk or formula. And guess what folks, they say in the copy, this kid is eleven months old and he isn't even our youngest customer.

The ad copy (click on the Duke link to see the big version) says that it is "pure and wholesome" and that because they list all the ingredients, it is good for babies. Oh, and here's a little childcare tip: if you can't get the kid to drink milk, mix the milk with Seven-Up. Won't that be entrancing for you both to look at. And so healthy, too.

And they don't even talk about all the other benefits, like dental problems and an early addiction to sugar. Nothing does it like Seven-Up? No kidding.

This horrific 1955 advertisement is from the non-horrific, indeed quite wonderful Duke University.

- Sent using Google Toolbar


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